A boutique site that feels like walking into the shop.

The brief

The boutique wanted modern Southern luxury without the intimidation. Neutral tones, a sense of place, and four things that had to be on the page: an appointment area, an about-us section with staff, what they offer, and the designers they carry.

Booking ran on BridalLive, an industry point-of-sale and CRM, with an embedded widget that can't be restyled. The only logo on file was a CMYK JPG on a near-black background. Those two facts shaped more of the design than the mood board did.

Constraints

• BridalLive's booking iframe had to stay, as-is, and still look like part of the site
• The shop owner had to be able to add a designer without opening the page builder
• One brand, many appointment types: bridal, bridesmaids, formal, tux
• Neutral palette, but every booking button had to be unmissable

What I did

Palette and system first. Seven candidate palettes, narrowed to a blend of two: soft marsh-mist neutrals for backgrounds, deeper indigo heritage tones for structure. Off-white page base, cream section bands, indigo headings and primary buttons, dusty rose reserved for booking, seafoam and sage alternating as accents, blush for the VIP block, brass hairlines. Tenor Sans for headings, Figtree for body. Every color was mapped to a BeTheme Theme Option and a per-section BeBuilder value before a page was built, so the site stays consistent when pages are added later.

The build. A BeTheme wedding template was the starting point; most of it was rebuilt. The homepage opens on a full-bleed header with the bride's full gown visible at every screen size (two crops, one wide, one tall), then services, designers, the team, and booking. The appointments page gives brides two clear paths, a Bridal appointment or a Find My Style session, each as its own card, with the BridalLive widget embedded below.